Bruce Byers

Bruce Byers has been capturing images for the past 40 years. What he photographs he has lived. Bruce's images are about time. They give the viewer the feeling that there is a past, present and a future in each image. Because they are incomplete stories, the viewer projects his own experiences and completes the story in their own mind. They look at the image a little longer than most photographs and therefore remember them.

An art director told me the other day that "viewers sort of collaborate with me." She also said that this wouldn't happen if the images weren't inviting in the first place.

Another art director said that he wanted to step into the picture to see what was going to happen next. "It makes me think about all those science fiction stories about time travel."

As Bruce capture images for his commercial projects, he is always think about the viewer his images are talking to. "If images have a past and a future, I would imagine that viewers would look at an ad for just a little longer and wanting to get involved in the image."

If they remember the image they are more likely to remember the product.